Kontos S.A. / Paté & Chutney
Vintage Soul. Modern Vision.
Kontos S.A. commissioned us to redesign the “From Grandfather’s Garden” Paté & Chutney line. The goal: preserve the handcrafted, nostalgic feel and present it with modern, premium clarity.
We applied a “crafted clarity” approach: vintage-style gravure illustrations, clean typography, and bold flavor color-coding, so each label tells a story rather than merely naming a product.
Each variant received a distinct palette (deep red for sun-dried tomato, green for artichoke, darker tones for chutneys). Detailed ingredient artwork acts as a quality seal, while the central “grandfather” portrait adds warmth and human authenticity.
A cohesive label system that bridges heritage and modern design. ABC Design Communication turns authenticity into a timelessly fresh shelf identity.
