Vianex / Altion Tonovit Campaign Design
Find Your Energy
The challenge was to capture the boost that Altion Tonovit offers to modern people juggling multiple roles in a single day. The campaign needed to translate the intensity and complexity of everyday life into a visually dynamic and humorous image — one that still feels relatable and authentic.
ABC Design Communication, a creative agency specialising in branding and campaign design, visualised the idea of “many roles in one day” through a smart, high-energy concept. At the heart of the campaign is a distinctive energy curve that runs across the protagonist’s body, symbolising the strength and steady push provided by the product. The element of the torn clothing acts as a visual metaphor for speed and constant transformation, while the clean, pharmacy-inspired aesthetic reinforces the product’s credibility and scientific foundation.
The branding concept for Altion Tonovit succeeds in communicating the philosophy of the product with clarity and wit: energy, flexibility and balance. The design and creative direction strengthen the bond of trust with the brand, contributing both to its visibility and to the corporate image of Vianex.
