Nikolos Collection / Olivixir Premium Olive Oil
Transforming Olive Oil into a Luxurious Elixir of Wellbeing
The premium olive oil market is saturated with exceptional products that focus primarily on taste and gastronomy. For Olivixir — an olive oil with clinically proven high levels of therapeutic polyphenols — the challenge was to go beyond the food category altogether. We needed to create an identity that didn’t just communicate “premium flavour”, but luxurious wellbeing and scientific value, positioning it as a precious health elixir within the world of natural wellness.
Our strategy was rooted in a simple belief: the modern, health-conscious consumer is not just looking for a product, but for a solution that fuses heritage with science. Inspiration, therefore, could not come from the kitchen, but from the history of pharmacy. We drew our central concept from the aesthetic of old apothecaries and alchemists’ laboratories — places where rare substances were stored in protective vessels and knowledge was recorded on handwritten labels. Olivixir would not be “a cooking ingredient”, but “a rare formulation”.
Developed by ABC Design Communication, the branding and packaging of Olivixir were crafted to highlight the link between design and wellbeing, presenting Greek olive oil as a product of high aesthetic and scientific value.
We chose a dark, apothecary-style bottle that shields the sensitive polyphenols from light, underlining the product’s scientific integrity. The label, inspired by aged manuscripts, features calligraphic typography and a botanical illustration of the olive tree, telling the story of a rare elixir with deep roots in tradition.
Two editions were created to meet different market needs. The original version, presented in a textured paper box, emphasises authenticity and purity. The collector’s edition, housed in an intricately carved wooden case, elevates Olivixir into an objet d’art — an ideal gift and a symbol of prestige.
This project confirms ABC Design Communication's creative approach in the field of premium packaging design, connecting Greek design with the international language of luxury and wellness.
The result goes beyond packaging. Olivixir becomes a multi-sensory experience and a statement piece — an olive oil that stands as the epitome of natural luxury and holistic wellbeing.
