{"id":42,"date":"2016-08-30T13:18:35","date_gmt":"2016-08-30T13:18:35","guid":{"rendered":"http:\/\/themes.easysite.by\/essu-portfolio\/?post_type=kktfwp_portfolio&#038;p=42"},"modified":"2025-11-29T17:18:48","modified_gmt":"2025-11-29T17:18:48","slug":"evochem-minos-spray","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/evochem-minos-spray\/","title":{"rendered":"Evochem \/ Minos Spray"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-\u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2-\u03b5\u03bd\u03cc\u03c2-\u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd-brand\">Reimagining an Iconic Brand<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-121f39f3\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>Since 1968, when MINOS became the first Greek company to produce spray paints, the brand name has been synonymous with innovation, practicality and efficiency, earning the trust of consumers for decades. After nearly half a century at the top and facing the need for a fresh visual direction, MINOS trusted us to redefine the identity of its signature product range. The challenge was to design an image that would balance the company\u2019s strong heritage with a modern and compelling aesthetic. We chose to personify the dynamic spirit of MINOS through the illustrated figure of a bearded \u201cexpert\u201d, a character that conveys confidence, skill and creative energy. This visual persona reflects the experience and technological know-how behind every MINOS acrylic spray, making the product immediately recognisable to both professionals and hobbyists. The new silver packaging and the clear colour-coded caps enhance the uniqueness of the line, ensuring strong presence and clarity on any shelf. The rebranding of MINOS has evolved into a powerful symbol of reliability, craftsmanship and premium quality \u2014 a direction that has also been recognised through industry awards celebrating its strong design and contemporary identity.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-2557a916\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-rebranding-visual-identity-award-winning-packaging-illustration-design-spray-paint-packaging-modern-aesthetics-shelf-impact-product-line-redesign-abc-design-communication\"><em>Rebranding, Visual Identity, Award-Winning Packaging, Illustration Design, Spray Paint Packaging, Modern Aesthetics, Shelf Impact, Product Line Redesign, ABC Design Communication,<\/em><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0395\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bd\u03cc\u03c2 \u0399\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd Brand. \u0391\u03c0\u03cc \u03c4\u03bf 1968, \u03cc\u03c4\u03b1\u03bd \u03b9\u03b4\u03c1\u03cd\u03b8\u03b7\u03ba\u03b5 \u03b7 MINOS \u03c9\u03c2 \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b3\u03c7\u03ce\u03c1\u03b9\u03b1 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 spray, \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b5\u03bd\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1, \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u039c\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03bc\u03b9\u03c3\u03cc \u03b1\u03b9\u03ce\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2&#8230;<\/p>","protected":false},"author":1,"featured_media":11314,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[52,83],"portfolio_tag":[60,85,65],"class_list":["post-42","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-awards","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-brand-identity","portfolio_tag-rebranding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Minos Spray Packaging Design by ABC Design Communication<\/title>\n<meta name=\"description\" content=\"ABC Design Communication reimagined, the Minos Spray packaging, with a bold new visual identity and award-winning packaging\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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