{"id":2627,"date":"2023-01-20T13:05:00","date_gmt":"2023-01-20T13:05:00","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&#038;p=2627"},"modified":"2025-11-27T16:20:43","modified_gmt":"2025-11-27T16:20:43","slug":"jean-paul-lab-new-logo","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/jean-paul-lab-new-logo\/","title":{"rendered":"Jean Paul Lab \/  New Logo"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-\u03ad\u03bd\u03b1-\u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf-\u03ad\u03bc\u03b2\u03bb\u03b7\u03bc\u03b1\">A Contemporary Emblem<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-af25b008\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p data-start=\"0\" data-end=\"493\">Jean Paul Lab, a brand synonymous with high-quality coffee service, sought to elevate its presence across all physical touchpoints. The objective was not to redesign the logo, but to create a refined series of new applications that would highlight the existing mark as a true emblem of quality. The challenge was to develop a visual language that feels sophisticated, reliable and flexible\u2014able to adapt gracefully across a wide range of premium products and materials.<\/p>\n<p data-start=\"495\" data-end=\"873\">Our creative direction treated the brand\u2019s logo as a \u201ccontemporary emblem,\u201d a signature that defines every Jean Paul Lab experience. The concept focused on distilling the company\u2019s core values\u2014high quality, reliability and refined style\u2014into consistent, timeless applications across all branded items: from consumables to everyday objects.<\/p>\n<p data-start=\"875\" data-end=\"1256\">We leveraged the existing typography and iconic symbol of the brand, enhancing the sense of a modern house of quality through clean compositions, balanced proportions and thoughtful hierarchy. The emblem functions as a seal of excellence, used either independently or repeatedly as a subtle pattern, while the overall layout remains minimalist to allow the symbol to breathe.<\/p>\n<p data-start=\"1258\" data-end=\"1606\">The new applications were developed for tablecloths, signage, fabric tote bags, mugs and additional branded materials. Across every touchpoint, the identity maintains its elegance and professionalism\u2014whether through a discreet emblem pattern or a bold, statement placement of the logo on prominent surfaces.<\/p>\n<p data-start=\"1608\" data-end=\"1807\" data-is-last-node=\"\" data-is-only-node=\"\">Without altering the logo itself, we crafted a cohesive visual system that elevates Jean Paul Lab into a contemporary coffee brand with a strong, recognizable emblem of quality.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-54f7fa3b\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-packaging-design-branding-visual-identity-branded-applications-coffee-brand-contemporary-design-emblem-design-jean-paul-lab-creative-studio-abc-design-communication\"><em>Packaging Design, Branding, Visual Identity, Branded Applications, Coffee Brand, Contemporary Design, Emblem Design, Jean Paul Lab, Creative Studio, ABC Design Communication<\/em><\/h6>","protected":false},"excerpt":{"rendered":"<p>\u0388\u03bd\u03b1 \u03a3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u0388\u03bc\u03b2\u03bb\u03b7\u03bc\u03b1. \u0397 Jean Paul Lab, \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c6\u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2, \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac\u03c2 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03c9\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd&#8230;<\/p>","protected":false},"author":2,"featured_media":2901,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[56],"portfolio_tag":[85],"class_list":["post-2627","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-logo","portfolio_tag-brand-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - 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