{"id":2625,"date":"2024-04-20T13:05:33","date_gmt":"2024-04-20T13:05:33","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&#038;p=2625"},"modified":"2025-11-30T16:53:36","modified_gmt":"2025-11-30T16:53:36","slug":"abc-design-communication-new-logo","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/abc-design-communication-new-logo\/","title":{"rendered":"ABC Design Communication \/ New Logo"},"content":{"rendered":"<h3 class=\"wp-block-heading\">New Identity, Same Creative Power<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-b52851e0\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>For a creative agency that shapes other brands\u2019 identities, the greatest challenge is often redefining its own. For ABC Design, the task was to refresh its logo in a way that expressed a more contemporary, dynamic and evolved identity. We needed a visual mark that felt aligned with today, reflecting our creativity, flexibility and strategic expertise in branding &amp; packaging design, while preserving our recognisability and heritage.<\/p>\n<p>Our central concept was \u201cDialogue as Design.\u201d\nThe strategic insight was to visualise the essence of what we do: creating meaningful communication between a brand and its audience. The refreshed logo retains its classic typographic elegance, symbolising experience and design craftsmanship. Alongside it, we introduced a new, dynamic symbol: a speech bubble \u2014 a universal icon of dialogue, strategy and communication.<\/p>\n<p>The result is a fresh yet timeless aesthetic that balances the classic with the contemporary.<\/p>\n<p>The ABC Design logotype has been updated using a refined serif typeface that conveys authority and longevity, while the addition of the word \u201ccommunication\u201d in a modern green accent emphasises our area of specialisation.<\/p>\n<p>The bold green speech bubble functions as a flexible, modern signifier. It instantly communicates our core values: strategic thinking, open communication and fresh ideas.<\/p>\n<p>The combination of classic grey\/black with a vibrant, digital green creates a palette that is both serious and energetic, professional and creative.<\/p>\n<p>The new identity has been designed to perform seamlessly across all applications \u2014 from business cards and printed collateral to fabric totes and digital platforms \u2014 demonstrating in practice the strength of a well-crafted brand system.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-d1247162\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><em>Logo Design, Visual Identity, Brand Development, Creative Design, Typography, Corporate Identity, Rebranding, Logo Design, ABC Design Communication, Branding Agency, Packaging Design, Brand Strategy.<\/em><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u039d\u03ad\u03b1 \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u038a\u03b4\u03b9\u03b1 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u0394\u03cd\u03bd\u03b1\u03bc\u03b7. \u03a9\u03c2 \u03ad\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd, \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd ABC Design \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03cc \u03c4\u03b7\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7, \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b5\u03be\u03b5\u03bb\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b7\u03c2&#8230;<\/p>","protected":false},"author":2,"featured_media":2988,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[56],"portfolio_tag":[85,65],"class_list":["post-2625","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-logo","portfolio_tag-brand-identity","portfolio_tag-rebranding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ABC Design Communication New Brand Identity New Logo<\/title>\n<meta name=\"description\" content=\"ABC Design Communication unveils its new brand identity \u2013 a modern evolution that balances classic elegance with fresh creativity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/abc-design-communication-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABC Design Communication \/ New Logo\" \/>\n<meta property=\"og:description\" content=\"ABC Design Communication unveils its new brand identity \u2013 a modern evolution that balances classic elegance with fresh creativity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/abc-design-communication-new-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"AbcDesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AbcDesignCommunication\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-30T16:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abc-v2.vrsocial.gr\/wp-content\/uploads\/2024\/04\/NEW-LOGO-GIF.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"216\" \/>\n\t<meta property=\"og:image:height\" content=\"216\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/\",\"url\":\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/\",\"name\":\"ABC Design Communication New Brand Identity New Logo\",\"isPartOf\":{\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abc-v2.vrsocial.gr\/wp-content\/uploads\/2024\/04\/NEW-LOGO-GIF.gif\",\"datePublished\":\"2024-04-20T13:05:33+00:00\",\"dateModified\":\"2025-11-30T16:53:36+00:00\",\"description\":\"ABC Design Communication unveils its new brand identity \u2013 a modern evolution that balances classic elegance with fresh creativity\",\"breadcrumb\":{\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#primaryimage\",\"url\":\"https:\/\/abc-v2.vrsocial.gr\/wp-content\/uploads\/2024\/04\/NEW-LOGO-GIF.gif\",\"contentUrl\":\"https:\/\/abc-v2.vrsocial.gr\/wp-content\/uploads\/2024\/04\/NEW-LOGO-GIF.gif\",\"width\":216,\"height\":216,\"caption\":\"ABC Design Communication presents its new brand identity \u2013 blending timeless elegance with innovative creative vision\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abc-v2.vrsocial.gr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ABC Design Communication \/ New Logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/#website\",\"url\":\"https:\/\/abc-v2.vrsocial.gr\/\",\"name\":\"AbcDesign\",\"description\":\"Multi-awarded design agency with 100 international awards\",\"publisher\":{\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abc-v2.vrsocial.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/#organization\",\"name\":\"AbcDesign\",\"url\":\"https:\/\/abc-v2.vrsocial.gr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/logo-site.png\",\"contentUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/logo-site.png\",\"width\":170,\"height\":170,\"caption\":\"AbcDesign\"},\"image\":{\"@id\":\"https:\/\/abc-v2.vrsocial.gr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AbcDesignCommunication\",\"https:\/\/www.instagram.com\/abc_design_communication\/\",\"https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ABC Design Communication New Brand Identity New Logo","description":"ABC Design Communication unveils its new brand identity \u2013 a modern evolution that balances classic elegance with fresh creativity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/abc-design-communication-new-logo\/","og_locale":"en_US","og_type":"article","og_title":"ABC Design Communication \/ New Logo","og_description":"ABC Design Communication unveils its new brand identity \u2013 a modern evolution that balances classic elegance with fresh creativity","og_url":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/abc-design-communication-new-logo\/","og_site_name":"AbcDesign","article_publisher":"https:\/\/www.facebook.com\/AbcDesignCommunication","article_modified_time":"2025-11-30T16:53:36+00:00","og_image":[{"width":216,"height":216,"url":"https:\/\/abc-v2.vrsocial.gr\/wp-content\/uploads\/2024\/04\/NEW-LOGO-GIF.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/","url":"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/","name":"ABC Design Communication New Brand Identity New Logo","isPartOf":{"@id":"https:\/\/abc-v2.vrsocial.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#primaryimage"},"image":{"@id":"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/abc-v2.vrsocial.gr\/wp-content\/uploads\/2024\/04\/NEW-LOGO-GIF.gif","datePublished":"2024-04-20T13:05:33+00:00","dateModified":"2025-11-30T16:53:36+00:00","description":"ABC Design Communication unveils its new brand identity \u2013 a modern evolution that balances classic elegance with fresh creativity","breadcrumb":{"@id":"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#primaryimage","url":"https:\/\/abc-v2.vrsocial.gr\/wp-content\/uploads\/2024\/04\/NEW-LOGO-GIF.gif","contentUrl":"https:\/\/abc-v2.vrsocial.gr\/wp-content\/uploads\/2024\/04\/NEW-LOGO-GIF.gif","width":216,"height":216,"caption":"ABC Design Communication presents its new brand identity \u2013 blending timeless elegance with innovative creative vision"},{"@type":"BreadcrumbList","@id":"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/abc-design-communication-new-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abc-v2.vrsocial.gr\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/abc-v2.vrsocial.gr\/portfolio_page\/"},{"@type":"ListItem","position":3,"name":"ABC Design Communication \/ New Logo"}]},{"@type":"WebSite","@id":"https:\/\/abc-v2.vrsocial.gr\/#website","url":"https:\/\/abc-v2.vrsocial.gr\/","name":"AbcDesign","description":"Multi-awarded design agency with 100 international awards","publisher":{"@id":"https:\/\/abc-v2.vrsocial.gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abc-v2.vrsocial.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abc-v2.vrsocial.gr\/#organization","name":"AbcDesign","url":"https:\/\/abc-v2.vrsocial.gr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abc-v2.vrsocial.gr\/#\/schema\/logo\/image\/","url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/logo-site.png","contentUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/logo-site.png","width":170,"height":170,"caption":"AbcDesign"},"image":{"@id":"https:\/\/abc-v2.vrsocial.gr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AbcDesignCommunication","https:\/\/www.instagram.com\/abc_design_communication\/","https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true"]}]}},"_links":{"self":[{"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/2625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/comments?post=2625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/media\/2988"}],"wp:attachment":[{"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/media?parent=2625"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/portfolio_category?post=2625"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/abc-v2.vrsocial.gr\/en\/wp-json\/wp\/v2\/portfolio_tag?post=2625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}