{"id":2447,"date":"2024-08-01T13:04:00","date_gmt":"2024-08-01T13:04:00","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&p=2447"},"modified":"2025-11-30T16:43:45","modified_gmt":"2025-11-30T16:43:45","slug":"frezyderm-icy-after-sun","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/frezyderm-icy-after-sun\/","title":{"rendered":"Frezyderm \/ Icy After Sun"},"content":{"rendered":"

Through the Ice<\/h3>\n\n\n\n
<\/div><\/div>\n\n\n

Frezyderm developed Icy After Sun Gel, an innovative product that delivers an immediate cooling effect to sun-exposed skin. The challenge was to design packaging that could convey this unique, intense sensation of \u201cfrozen\u201d relief. The design needed to go beyond the classic after-sun aesthetic and visually express the scientific innovation behind the product\u2019s long-lasting cooling action.<\/p>\n

Our central idea was to make the feeling of freshness itself the hero of the design. The strategic insight was to turn the packaging into an object that looks frozen. We chose to use a series of visual cues that the subconscious instantly associates with cold, creating packaging that promises soothing relief before the consumer even touches it.<\/p>\n

The result is a multi-sensory visual identity that embodies the idea of icy revitalisation.<\/p>\n

The design incorporates multiple symbols of coolness: a snowflake icon acts as a seal of the product\u2019s cooling power, while the 3D effect of condensation droplets on the metallic surface gives the impression of a chilled tube, freshly taken out of the freezer.<\/p>\n

The combination of deep blue with cool metallic silver creates a palette that immediately evokes ice and cold water, reinforcing the product\u2019s promise.<\/p>\n

Even the typography of the word \u201cICY\u201d carries a frosted, ice-like texture, completing the visual narrative and making the product name synonymous with its effect.<\/p>\n

With Icy After Sun, ABC Design Communication explored the power of visual illusion and sensory communication, transforming a cosmetic product into a full cooling and refreshing experience.<\/p>\n\n\n

<\/div><\/div>\n\n\n\n
Packaging Design, Branding, Sensory Design, Cosmetic Design, Product Design, Innovation, Coolness, Creative Studio, Design Agency, ABC Design Communication<\/em><\/h6>","protected":false},"excerpt":{"rendered":"

\u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03a0\u03ac\u03b3\u03bf. \u0397 Frezyderm \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03bf Icy After Sun Gel, \u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b8\u03b5\u03c1\u03bc\u03bf\u03ba\u03c1\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b7\u03bb\u03b9\u03bf\u03ba\u03b1\u03bc\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b5\u03c0\u03b9\u03b4\u03b5\u03c1\u03bc\u03af\u03b4\u03b1\u03c2. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae, \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 “\u03c0\u03b1\u03b3\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2” \u03b1\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7\u03c2. \u03a4\u03bf design…<\/p>","protected":false},"author":2,"featured_media":7346,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[83],"portfolio_tag":[60,85,63],"class_list":["post-2447","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-brand-identity","portfolio_tag-cosmetic-packaging"],"yoast_head":"\nAward Packaging Icy After Sun by Abc Design communication<\/title>\n<meta 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