{"id":2444,"date":"2023-03-31T13:02:00","date_gmt":"2023-03-31T13:02:00","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&#038;p=2444"},"modified":"2025-11-27T16:14:44","modified_gmt":"2025-11-27T16:14:44","slug":"minos-foods-sweet-brioche","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/minos-foods-sweet-brioche\/","title":{"rendered":"Minos Foods \/ Sweet Brioche"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-vegan-\u03bc\u03b5-\u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1\">Vegan with Character<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-fcb7bc17\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>Aiming to connect with an audience that values healthy, vegetarian and vegan choices, Minos Foods introduced a new line of baked goods. The challenge was to design packaging that would stand out on the shelf while communicating purity, honesty, and quality, all without losing its warmth and taste appeal.<\/p>\n<p>Our approach focused on \u201chonest design\u201d packaging that doesn\u2019t hide the product but celebrates it. The goal was to convey naturalness and freshness through a contemporary and approachable aesthetic, positioning Minos in the modern, conscious food landscape.<\/p>\n<p>We created a color-coded system that ensures instant shelf recognition:\n\u2013 yellow for raisin bread,\n\u2013 magenta for cranberry brioche,\n\u2013 olive green for olive bread.<\/p>\n<p>Half of the packaging remains transparent, allowing visual contact with the product \u2014 a deliberate design decision that builds trust. Clear labels such as \u201cLenten\u201d and \u201cVegan\u201d reinforce confidence and authenticity.<\/p>\n<p>Through branding and packaging design, ABC Design Communication crafted a fresh and genuine visual identity for Minos Foods \u2014 one that speaks not only about nutrition, but about a mindful way of living.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-05b52714\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-brand-development-packaging-design-visual-identity-typography-creative-direction-illustration-language\"><em>Brand Development, Packaging Design, Visual Identity, Typography, Creative Direction, Illustration Language<\/em><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vegan \u03bc\u03b5 \u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03b8\u03b5\u03af \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c0\u03b9\u03bf \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ad\u03c2, \u03c7\u03bf\u03c1\u03c4\u03bf\u03c6\u03b1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 vegan \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2, \u03b7 Minos Foods \u03bb\u03ac\u03bd\u03c3\u03b1\u03c1\u03b5 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03c1\u03c4\u03bf\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 design \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03be\u03b5\u03c7\u03ce\u03c1\u03b9\u03b6\u03b5 \u03c3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9, \u03b8\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1&#8230;<\/p>","protected":false},"author":2,"featured_media":2965,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[83],"portfolio_tag":[61],"class_list":["post-2444","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-brand-experience","portfolio_tag-food-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sweet Brioche Packaging Design by ABC Design Communication<\/title>\n<meta name=\"description\" content=\"Sweet Brioche packaging vegan 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