{"id":2032,"date":"2017-06-01T11:35:18","date_gmt":"2017-06-01T11:35:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=2032"},"modified":"2025-12-01T06:00:42","modified_gmt":"2025-12-01T06:00:42","slug":"kontos-tomato-products","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/kontos-tomato-products\/","title":{"rendered":"Kontos S.A. \/ Tomato Products"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-\u03cc\u03c4\u03b1\u03bd-\u03b7-\u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac-\u03c4\u03b7-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\">When Authenticity Meets Creativity<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-960e8a04\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>Kontos S.A. entrusted us with redesigning the \u201cFrom Grandpa\u2019s Garden\u201d tomato sauce series, aiming to preserve its traditional charm while infusing a fresh, creative edge.\nThe challenge was to translate homemade warmth and Greek authenticity into a modern visual identity that feels genuine and inviting.<\/p>\n<p>Keeping the iconic \u201cgrandfather\u201d portrait at the heart of the label, we used vibrant colors and hand-drawn vegetable illustrations to celebrate the natural ingredients.\nThe aesthetic blends retro warmth with modern clarity, giving each label a handcrafted, yet clean and contemporary feel.<\/p>\n<p>Each flavor carries its own color signature red, green, golden emphasizing freshness and individuality.\nThe transparent glass jars let the product itself become part of the storytelling, creating a visual dialogue between content and design.<\/p>\n<p>The series now radiates a cohesive but expressive identity, a packaging line that speaks of heritage, honesty, and creativity.\nDesign that tells a story of taste, origin, and emotion, a true celebration of Greek flavor and craftsmanship.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-d54f92d8\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-tomato-sauce-branding-glass-jar-packaging-greek-tomatoes-visual-identity-flavorful-design-packaging-innovation-abc-design-communication\"><em>Tomato Sauce Branding, Glass Jar Packaging, Greek Tomatoes, Visual Identity, Flavorful Design, Packaging Innovation, ABC Design Communication<\/em><\/h6>","protected":false},"excerpt":{"rendered":"<p>\u038c\u03c4\u03b1\u03bd \u03b7 \u0391\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03a3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03b7 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1. \u0397 \u039a\u03cc\u03bd\u03c4\u03bf\u03c2 \u0391.\u0395. \u03bc\u03ac\u03c2 \u03b1\u03bd\u03ad\u03b8\u03b5\u03c3\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c3\u03b1\u03bb\u03c4\u03c3\u03ce\u03bd \u03c4\u03bf\u03bc\u03ac\u03c4\u03b1\u03c2 \u00ab\u0391\u03c0\u03cc \u03c4\u03bf \u03a0\u03b5\u03c1\u03b9\u03b2\u03cc\u03bb\u03b9 \u03c4\u03bf\u03c5 \u03a0\u03b1\u03c0\u03c0\u03bf\u03cd\u00bb, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c8\u03c5\u03c7\u03ae, \u03b1\u03bb\u03bb\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c0\u03b9\u03bf \u03c6\u03c1\u03ad\u03c3\u03ba\u03bf, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc design. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03b6\u03b5\u03c3\u03c4\u03b1\u03c3\u03b9\u03ac \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b3\u03b5\u03bd\u03b5\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ae\u03c2&#8230;<\/p>","protected":false},"author":2,"featured_media":10990,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[83],"portfolio_tag":[60,85,61,65],"class_list":["post-2032","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-brand-identity","portfolio_tag-food-packaging","portfolio_tag-rebranding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kontos S.A. 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