{"id":1629,"date":"2017-06-01T13:00:58","date_gmt":"2017-06-01T13:00:58","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=1629"},"modified":"2025-11-28T18:03:22","modified_gmt":"2025-11-28T18:03:22","slug":"superfoods-anasa-cough-syrup","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/superfoods-anasa-cough-syrup\/","title":{"rendered":"Superfoods \/ Anasa Cough Syrup"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u03b1\u03bd\u03ac\u03c3\u03b1-\u03c6\u03c5\u03c3\u03b9\u03ba\u03ae\u03c2-\u03b1\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7\u03c2\">A Breath of Natural Relief<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-b1e074a0\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>When redesigning the ANASA &amp; ANASA KIDS packaging, every design element had to express relief and care. Combining honey, plantago, and althea, the products required a visual language that reflects their natural effectiveness and reliability.<\/p>\n<p>Our goal was to balance medical credibility with a sense of natural softness. Using a calm, light color palette and subtle illustrations inspired by nature, we created a visual identity that immediately communicates comfort and healing.<\/p>\n<p>We used clean typography and natural hues to distinguish ANASA from ANASA KIDS while maintaining brand coherence. The minimalist design and organic motifs build trust and convey purity and calmness.<\/p>\n<p>The new packaging refreshed the brand image, highlighting natural care and modern aesthetics. Through thoughtful packaging design, ABC Design Communication transformed ANASA into a symbol of natural wellness and gentle healing.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-22b19dd9\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-abc-design-communication-packaging-design-pharmaceutical-design-branding-product-design-natural-remedies-cough-relief-kids-syrup-anasa-otc-packaging-health-amp-wellness-design-modern-packaging-nature-inspired-design\"><em>ABC Design Communication, Packaging Design, Pharmaceutical Design, Branding, Product Design, Natural Remedies, Cough Relief, Kids Syrup, ANASA, OTC Packaging, Health &amp; Wellness Design, Modern Packaging, Nature Inspired Design<\/em><\/h6>","protected":false},"excerpt":{"rendered":"<p>\u0391\u03bd\u03ac\u03c3\u03b1 \u03a6\u03c5\u03c3\u03b9\u03ba\u03ae\u03c2 \u0391\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7\u03c2 \u038c\u03c4\u03b1\u03bd \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b1\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd ANASA &amp; ANASA KIDS, \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03ad\u03c0p\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c0\u03bd\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1\u03c2. \u03a4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03c5\u03bd \u039c\u03ad\u03bb\u03b9, \u03a0\u03bb\u03b1\u03bd\u03c4\u03ac\u03b3\u03ba\u03bf \u03ba\u03b1\u03b9 \u0391\u03bb\u03b8\u03ad\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b2\u03ae\u03c7\u03b1, \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03c3\u03b1\u03bd \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c0\u03bf\u03c5 \u03bd\u03b1&#8230;<\/p>","protected":false},"author":2,"featured_media":7878,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[83],"portfolio_tag":[82],"class_list":["post-1629","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-brand-experience","portfolio_tag-medical-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Breath of Natural Relief by ABC Design Communication<\/title>\n<meta name=\"description\" content=\"ABC Design Communication redesigned Cough Relief, creating gentle, 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