{"id":1593,"date":"2025-02-06T12:54:33","date_gmt":"2025-02-06T12:54:33","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=1593"},"modified":"2025-12-04T13:30:16","modified_gmt":"2025-12-04T13:30:16","slug":"coffee-wave-filter-coffee","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/coffee-wave-filter-coffee\/","title":{"rendered":"Coffee Wave \/ Filter Coffee"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Turning Coffee into a Surreal Experience<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-f567af61\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>In an ultra-competitive market like filter coffee, creating just another product with a \u201cnice\u201d package was never going to be enough. The challenge for Coffee Wave was a strategic one: to claim a unique place in the consumer\u2019s mind by transforming the daily, almost ritual act of drinking coffee from a simple habit into an escape. The goal was a visual identity that would tell a story and invite the consumer into a new, imaginative universe.<\/p>\n<p>Our strategy was based on one premise: real differentiation wouldn\u2019t come from taste alone, but from emotion. Coffee is the fuel of creativity and a portal to a more \u201cawake\u201d perception of the world. We drew inspiration from the realms of dreams and surrealism to build a brand that doesn\u2019t just sell coffee, but a new way of seeing.The central character \u2014 a figure with a single eye instead of a face \u2014 became the symbol of this idea: the awakening of the senses and a fresh, unexpected perspective on reality.<\/p>\n<p>We implemented a focused art direction where every element serves the surreal narrative, turning the packaging into a canvas.<\/p>\n<p>We created a central character and a universe around them that sparks curiosity and invites exploration. This figure becomes the consumer\u2019s guide on this dreamlike journey.<\/p>\n<p>The vivid colour palette, with bold pinks and blues, creates instant visual contrast on the shelf, while the custom typography adds an artistic yet contemporary personality.<\/p>\n<p>The surreal aesthetic didn\u2019t stop at the pack. It was extended into a series of visual compositions that place Coffee Wave in dreamlike landscapes \u2014 floating in the sky, in a Dali-esque desert, in a magical city \u2014 building a strong and memorable brand world that is truly unique within its category.<\/p>\n<p>Through this creative approach, ABC Design Communication demonstrates how branding and packaging can transform even an everyday coffee into an experience of imagination and heightened senses.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-c45d48ed\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><em>Packaging Design, Branding, Coffee, Surrealism, Visual Storytelling, Creative Studio, Design Agency, Art Direction, Product Design, ABC Design Communication<\/em><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u039a\u03b1\u03c6\u03ad \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03a3\u03bf\u03c5\u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u03a3\u03b5 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b5\u03c1-\u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c6\u03ad \u03c6\u03af\u03bb\u03c4\u03c1\u03bf\u03c5, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03bc\u03b5 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03ae. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf &#8220;Coffee Wave&#8221; \u03ae\u03c4\u03b1\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae: \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2&#8230;<\/p>","protected":false},"author":2,"featured_media":7880,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[52,83],"portfolio_tag":[60,62,85],"class_list":["post-1593","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-awards","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-beverage-packaging","portfolio_tag-brand-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Award Coffee Wave Filter Coffee by Abc Design communication<\/title>\n<meta name=\"description\" content=\"Award-winning Coffee Wave \u2013 a surreal sensory experience through branding &amp; packaging by ABC Design Communication.\" \/>\n<meta name=\"robots\" content=\"index, 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