{"id":1572,"date":"2025-02-26T12:52:18","date_gmt":"2025-02-26T12:52:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=1572"},"modified":"2025-11-17T16:36:26","modified_gmt":"2025-11-17T16:36:26","slug":"vianex-tonotil-packaging-rebranding","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/vianex-tonotil-packaging-rebranding\/","title":{"rendered":"Vianex \/ Tonotil Packaging Rebranding"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-\u03b7-\u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1-\u03c4\u03bf\u03c5-brand-\u03bc\u03ad\u03c3\u03b1-\u03b1\u03c0\u03cc-\u03c4\u03bf\u03bd-\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\">The Energy of Design.<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-8becf94e\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>In 2021, a new chapter began for ABC Design Communication, when VIAN-VIANEX entrusted us with the redesign of TONOTIL, following a competitive selection process.\nThe challenge was to reposition the product in the market by visually expressing its energy and revitalizing function, while giving a fresh, dynamic identity to a well-established pharmaceutical brand.<\/p>\n<p>Our strategy was to transform the product\u2019s purpose, energy and renewal,  into a vivid packaging design language built on clarity, precision, and motion.\nWe designed two refreshed packages that radiate vitality and trust, enhancing shelf visibility while communicating the quality and reliability that define VIANEX.\nThrough color, composition, and typography, the concept balanced scientific credibility with emotional impact, creating an instantly recognizable design.<\/p>\n<p>The new visual system was built on a minimal, structured layout that conveys scientific rigor, yet feels modern and approachable.\nEnergetic color accents were used to symbolize movement and action, while the typographic hierarchy ensured clarity and immediacy in communication.\nThe design aligns with the visual DNA of VIANEX but introduces a renewed energy that reflects the TONOTIL promise: active support for a demanding lifestyle.<\/p>\n<p>The collaboration with VIAN- VIANEX evolved into a long-term creative partnership, proving how ABC Design Communication\u2019s strategic approach to packaging design can transform a pharmaceutical product into a strong, engaging brand.\nThe new TONOTIL identity expresses energy, clarity, and confidence, re-establishing its leading position in the market.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-03b4e092\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-packaging-design-branding-rebranding-pharmaceutical-design-tonotil-vianex-energy-freshness-modern-aesthetic-visual-identity-abc-design-communication-greek-design-health-amp-wellness-creative-studio-product-identity\"><em>Packaging Design, Branding, Rebranding, Pharmaceutical Design, Tonotil, Vianex, Energy, Freshness, Modern Aesthetic, Visual Identity, ABC Design Communication, Greek Design, Health &amp; Wellness, Creative Studio, Product Identity<\/em><\/h6>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 Brand \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc. \u03a4\u03bf 2021 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd ABC Design Communication, \u03cc\u03c4\u03b1\u03bd \u03b7 \u0392\u0399\u0391\u039d &#8211; \u0392\u0399\u0391\u039d\u0395\u039e \u03bc\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 TONOTIL, \u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2&#8230;<\/p>","protected":false},"author":2,"featured_media":9934,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[83],"portfolio_tag":[85,82,65],"class_list":["post-1572","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-brand-experience","portfolio_tag-brand-identity","portfolio_tag-medical-packaging","portfolio_tag-rebranding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tonotil by Vianex | \u0392\u03c1\u03b5\u03c2 \u03c4\u03b7\u03bd \u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03ac \u03c3\u03bf\u03c5 | Dynamic Rebranding<\/title>\n<meta name=\"description\" content=\"\u039c\u03b9\u03b1 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae 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