{"id":1515,"date":"2017-06-01T12:49:58","date_gmt":"2017-06-01T12:49:58","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=1515"},"modified":"2025-11-28T14:20:15","modified_gmt":"2025-11-28T14:20:15","slug":"jean-paul-lab-ice-cream-syrup","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/jean-paul-lab-ice-cream-syrup\/","title":{"rendered":"Jean Paul Lab \/ Ice Cream Syrup"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-\u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae-\u03ad\u03ba\u03c1\u03b7\u03be\u03b7-design-\u03ba\u03b1\u03b9-\u03b3\u03b5\u03cd\u03c3\u03b7\u03c2\">Dynamic Fusion of Design and Flavour<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-26cd3775\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>Jean Paul Lab, a leading supplier in the coffee and hospitality sector, introduced an exquisite range of syrups for professional use. The challenge was to create packaging that communicates both the premium, expert nature of the product and the visual appeal needed to attract the end consumer who encounters it on the shelf of a caf\u00e9 or patisserie. The design had to be cohesive across the entire line, while clearly differentiating each flavour.<\/p>\n<p>Our central idea was to make the texture of the syrup itself the hero of the design. The strategic insight was to visually capture the sensation of rich, flowing syrup, creating an immediate, mouth-watering connection with the product inside. The branding wouldn\u2019t simply describe the syrup \u2014 it would embody the experience of using it.<\/p>\n<p>Our solution is a refined yet dynamic visual identity that blends professional minimalism with a burst of flavour.<\/p>\n<p>We selected an elegant matte-black bottle as the main canvas. The black colour conveys sophistication, seriousness and professionalism, while allowing the colours of each flavour to stand out.<\/p>\n<p>The key graphic element is the realistic depiction of syrup dripping \u2014 a visual that perfectly expresses its rich, silky texture. This becomes an instant promise of quality and indulgence.<\/p>\n<p>Each flavour is accompanied by a vibrant \u201cexplosion\u201d of its key ingredient (chocolate, strawberries, caramel), appearing to burst out of the syrup itself, adding motion, energy and a sense of sensorial pleasure to the design.<\/p>\n<p>Flavour differentiation is achieved through the colour of the typography and the colouration of the syrup illustration, creating a system that is elegant, functional and easily recognisable by professionals.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-16d88717\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-brand-definition-brand-development-consumer-branding-amp-packaging-packaging-design-creative-design-typography-visual-identity-image-language\"><em>Brand Definition, Brand Development, Consumer Branding &amp; Packaging, Packaging Design, Creative Design, Typography, Visual Identity, Image Language<\/em><\/h6>","protected":false},"excerpt":{"rendered":"<p>\u0394\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u0388\u03ba\u03c1\u03b7\u03be\u03b7 Design \u03ba\u03b1\u03b9 \u0393\u03b5\u03cd\u03c3\u03b7\u03c2. \u0397 Jean Paul Lab, \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03c2 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ae\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c6\u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03ba\u03bb\u03b5\u03ba\u03c4\u03ae \u03c3\u03b5\u03b9\u03c1\u03ac \u03c3\u03b9\u03c1\u03bf\u03c0\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03c3\u03b5 \u03c4\u03bf\u03bd premium \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b5\u03bd\u03ce \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac&#8230;<\/p>","protected":false},"author":2,"featured_media":9423,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[52,83],"portfolio_tag":[60,85,61],"class_list":["post-1515","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-awards","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-brand-identity","portfolio_tag-food-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jean Paul Lab Ice Cream Syrup Packaging Design by ABC Design<\/title>\n<meta name=\"description\" content=\"Award Ice Cream syrup packaging was designed with a sleek black background, fluid graphics to highlight the texture of each flavor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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