{"id":1474,"date":"2017-06-01T12:42:58","date_gmt":"2017-06-01T12:42:58","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1474"},"modified":"2025-12-04T12:19:10","modified_gmt":"2025-12-04T12:19:10","slug":"sottos-family-greek-coffee","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/sottos-family-greek-coffee\/","title":{"rendered":"Sottos Family \/ Greek Coffee"},"content":{"rendered":"

A Sip of Greece in Every Cup<\/h3>\n\n\n\n
<\/div><\/div>\n\n\n

The Sottos Family, a long-standing family business, wanted to introduce the authentic experience of GRECO Greek coffee to the German market. The challenge was not simply a rebranding exercise to boost sales, but a strategic move to establish the brand with a new, demanding audience. The design had to convey the rich culture of Greek coffee in a way that felt familiar, modern and irresistibly appealing.<\/p>\n

Our central idea was to turn the packaging into a \u201cpostcard\u201d from Greece. The strategy was not just to sell coffee, but to offer an imaginary journey. We drew inspiration from the most powerful and recognisable symbols of the Greek summer: the endless blue of the sea, the crisp white of the islands and the passionate red of the Greek heart. The branding needed to be a promise of genuinely memorable moments of enjoyment.<\/p>\n

Our solution is an ode to Greek simplicity and vibrancy, captured in a contemporary visual language.<\/p>\n

We used blue and white as the main canvas, creating an immediate mental link to Greece. This clean, geometric approach gives the pack a modern aesthetic that stands out on the shelf.<\/p>\n

The \u201cGRECO\u201d logotype was designed with a bold vertical orientation and a vivid red colour. It stands tall and confident, symbolising the energy, passion and authentic flavour contained within.<\/p>\n

The choice of a metallic bag allows the surface to catch the light, echoing the way the sea reflects the sun. At the top, the image of freshly roasted beans acts as a guarantee of quality, while the perfectly served cup at the bottom invites the consumer into the final moment of indulgence.<\/p>\n\n\n

<\/div><\/div>\n\n\n\n
Packaging Design, Branding, Cultural Identity, Coffee Packaging, Greek Coffee, Modern Design, Visual Identity, Creative Studio, ABC Design Communication, International Market<\/em><\/h6>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u039c\u03b9\u03b1 \u0393\u03bf\u03c5\u03bb\u03b9\u03ac \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03b5 \u039a\u03ac\u03b8\u03b5 \u03a6\u03bb\u03b9\u03c4\u03b6\u03ac\u03bd\u03b9. \u0397 \u03bf\u03b9\u03ba\u03bf\u03b3\u03b5\u03bd\u03b5\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 Sottos Family \u03ae\u03b8\u03b5\u03bb\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03c6\u03ad GRECO \u03c3\u03c4\u03b7 \u03b3\u03b5\u03c1\u03bc\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 rebranding \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 brand…<\/p>","protected":false},"author":2,"featured_media":9513,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[52,83],"portfolio_tag":[60,62,85],"class_list":["post-1474","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-awards","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-beverage-packaging","portfolio_tag-brand-identity"],"yoast_head":"\nSottos Family Greco Coffee Award packaging design ABC Design Communication,<\/title>\n<meta name=\"description\" content=\"A modern, 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