{"id":1418,"date":"2017-06-01T12:37:18","date_gmt":"2017-06-01T12:37:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=1418"},"modified":"2025-12-01T06:24:19","modified_gmt":"2025-12-01T06:24:19","slug":"frezyderm-sensitive-kids-deodorant","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/frezyderm-sensitive-kids-deodorant\/","title":{"rendered":"Frezyderm \/ Sensitive Kids Deodorant"},"content":{"rendered":"<h3 class=\"wp-block-heading\">When Care Meets Design<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-33b6ddfd\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>Designing a deodorant for children presents a unique challenge. The packaging must be appealing enough to encourage kids to begin a personal hygiene routine, while still earning the full trust of parents. It has to be playful without being childish \u2014 and, above all, it must communicate safety and gentle care.<\/p>\n<p>Our central idea was to create a \u201chygiene ally.\u201d We set out to design a lovable character who transforms a daily routine into a fun, engaging habit. The friendly yellow monster isn\u2019t just a graphic element; it\u2019s a companion that makes the product familiar and approachable. The design needed to speak two languages at once: the language of fun for children, and the language of safety for parents.<\/p>\n<p>Our solution bridges the gap between playfulness and care, offering a balanced and effective visual identity.<\/p>\n<p>The charming yellow character becomes the face of the product, integrated playfully into the packaging \u2014 hanging from the top \u2014 turning the deodorant into a friendly object kids will want to reach for.<\/p>\n<p>For children, the character and vibrant pattern create a sense of joy and excitement. For parents, the clean, clinical layout, the trustworthy blue-and-white palette, and clear safety assurances (\u201cless is more,\u201d \u201caluminium free\u201d) reinforce the reliability of Frezyderm.<\/p>\n<p>The design achieves its dual goal: it encourages children to adopt a new routine while reassuring parents of their choice, making daily care effective, gentle and genuinely enjoyable.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-6024c2c8\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Kids <em>Packaging Design, Character Design, Branding, Pharmaceutical, Kids Products, Health &amp; Wellness, Illustration<\/em>, <\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u038c\u03c4\u03b1\u03bd \u03b7 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03bf design. \u039f \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c0\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03b3\u03b9\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7. \u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9, \u03b1\u03c6\u03b5\u03bd\u03cc\u03c2, \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b1 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c1\u03bf\u03c5\u03c4\u03af\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae\u03c2 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae\u03c2 \u03ba\u03b1\u03b9, \u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03bf\u03c5, \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03b3\u03bf\u03bd\u03b9\u03ce\u03bd&#8230;.<\/p>","protected":false},"author":2,"featured_media":10472,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[52,83],"portfolio_tag":[60,85,63],"class_list":["post-1418","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-awards","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-brand-identity","portfolio_tag-cosmetic-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO 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