{"id":1395,"date":"2017-06-01T12:00:33","date_gmt":"2017-06-01T12:00:33","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=1395"},"modified":"2025-11-29T04:45:09","modified_gmt":"2025-11-29T04:45:09","slug":"violanta-zero-cookies","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/violanta-zero-cookies\/","title":{"rendered":"Violanta \/ Zero Cookies"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-\u03c4\u03bf-zero-\u03c9\u03c2-\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc-\u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf-\u03b1\u03c0\u03cc\u03bb\u03b1\u03c5\u03c3\u03b7\u03c2\">ZERO as a Design Symbol of Indulgence.<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-c7e35ad5\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>Violanta launched its ZERO sugar-free biscuit line. The challenge for ABC Design Communication was to visualize the \u201cabsence\u201d of sugar not as restriction, but as a celebration of conscious pleasure. The identity needed to build trust, stand out on the shelves, and express balance and modern well-being.<\/p>\n<p>We turned ZERO into a design icon. The zero became more than a number \u2014 a symbol of visual harmony and control. The deep black background creates a bold contrast for the ZERO and 0%, emphasizing precision and elegance, while the minimal typography reflects balance and confidence.<\/p>\n<p>The biscuit is depicted with rich, tactile texture, proving that sugar-free can be delicious. Bright color codes (red, blue, orange) define flavor variety, creating a powerful shelf impact and immediate recognition.<\/p>\n<p>The ZERO line evolved into a statement of minimal sophistication, redefining indulgence through visual restraint. A design that celebrates purity, balance, and taste, without compromise.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-88d0017a\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-zero-sugar-cookies-healthy-snack-branding-minimal-packaging-food-visual-identity-creative-design-abc-design-communication-packaging-design-branding-food-amp-beverage-cookies-violanta-fmcg-minimalism-sugar-free-healthy-snacks\"><em>Zero Sugar Cookies, Healthy Snack Branding, Minimal Packaging, Food Visual Identity, Creative Design, ABC Design Communication, Packaging Design, Branding, Food &amp; Beverage, Cookies, Violanta, FMCG, Minimalism, Sugar Free, Healthy Snacks<br><br><\/em><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u201cZERO\u201d \u03c9\u03c2 \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03a3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u0391\u03c0\u03cc\u03bb\u03b1\u03c5\u03c3\u03b7\u03c2. \u0397 \u0392\u03b9\u03bf\u03bb\u03ac\u03bd\u03c4\u03b1 \u03bb\u03ac\u03bd\u03c3\u03b1\u03c1\u03b5 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03bc\u03c0\u03b9\u03c3\u03ba\u03cc\u03c4\u03c9\u03bd ZERO, \u03c7\u03c9\u03c1\u03af\u03c2 \u03b6\u03ac\u03c7\u03b1\u03c1\u03b7. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd ABC Design Communication \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u201c\u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1\u201d \u03c4\u03b7\u03c2 \u03b6\u03ac\u03c7\u03b1\u03c1\u03b7\u03c2, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03bb\u03b1\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03bc\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5&#8230;<\/p>","protected":false},"author":2,"featured_media":9523,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[52,83],"portfolio_tag":[60,85,61],"class_list":["post-1395","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-awards","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-brand-identity","portfolio_tag-food-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Violanta Zero Cookies | Packaging Design by ABC Design<\/title>\n<meta name=\"description\" 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