{"id":1381,"date":"2017-06-01T11:00:18","date_gmt":"2017-06-01T11:00:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=1381"},"modified":"2025-12-01T06:32:31","modified_gmt":"2025-12-01T06:32:31","slug":"violanta-digestive-cereals","status":"publish","type":"portfolio_page","link":"https:\/\/abc-v2.vrsocial.gr\/en\/portfolio_page\/violanta-digestive-cereals\/","title":{"rendered":"Violanta \/ Digestive Cereals"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-design-\u03bc\u03b5-\u03ba\u03b1\u03c1\u03b4\u03b9\u03ac-\u03ba\u03b1\u03b9-\u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7\">Design with Heart and Distinction.<\/h3>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-8d4ba986\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>Violanta approached us to design three new packages for its Digestive Cereal line, aiming to become consumers\u2019 new favorite morning habit.\nThe challenge was to create packaging that conveys warmth, health, and care, while standing out in a competitive breakfast market.<\/p>\n<p>At ABC Design Communication, we built the concept around a simple yet powerful idea: a heart made of cereal flakes.\nThis heart became the symbol of the brand, expressing love, wellness, and balance.\nEach flavor was distinguished by its color-coded ribbon (red, blue, or orange), symbolizing variety, vitality, and authenticity.<\/p>\n<p>The visual language blends realistic photography and natural textures, creating packaging that feels honest and inviting.\nThe wood-grain background and organic tones highlight the connection with nature and the handmade character of the product.\nThe award-winning design combines emotional storytelling with commercial appeal, a perfect match of beauty and clarity.<\/p>\n<p>The Violanta Digestive Cereal range established a fresh design direction in the breakfast category, enhancing consumer trust and brand recognition.\nA design with heart, signed by ABC Design Communication, and celebrated with international design awards.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-38c09df6\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-whole-grain-balanced-breakfast-healthy-snack-cereal-branding-visual-identity-packaging-design-abc-design-communication\"><em>Whole Grain, Balanced Breakfast, Healthy Snack, Cereal Branding, Visual Identity, Packaging Design, ABC Design Communication<\/em><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><em><br><br><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Design \u03bc\u03b5 \u039a\u03b1\u03c1\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 \u0394\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7. \u0397 \u0392\u03b9\u03bf\u03bb\u03ac\u03bd\u03c4\u03b1 \u03bc\u03b1\u03c2 \u03b1\u03bd\u03ad\u03b8\u03b5\u03c3\u03b5 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b4\u03b7\u03bc\u03b7\u03c4\u03c1\u03b9\u03b1\u03ba\u03ce\u03bd Digestive, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03b8\u03bf\u03cd\u03bd \u03c9\u03c2 \u03b7 \u03b1\u03b3\u03b1\u03c0\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03c9\u03b9\u03bd\u03ae \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 design \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c0\u03bd\u03ad\u03b5\u03b9 \u03b6\u03b5\u03c3\u03c4\u03b1\u03c3\u03b9\u03ac, \u03c5\u03b3\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1, \u03ba\u03b1\u03b9&#8230;<\/p>","protected":false},"author":2,"featured_media":10919,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[52,83],"portfolio_tag":[60,85,61],"class_list":["post-1381","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-awards","portfolio_category-brand-experience","portfolio_tag-awarded-projects","portfolio_tag-brand-identity","portfolio_tag-food-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Violanta Digestive Cereals | Packaging Design by ABC Design<\/title>\n<meta name=\"description\" content=\"ABC Design Communication created the award-winning packaging design for Violanta 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